What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Homeschooling Young Children? Here Are 5 Key Benefits to Adding a Good Art Program

Homeschooling your children? I assume this means you want the best for your kids. An opportunity to give your children a rich multi sensory, personalized type of education ……… Is art included in your curriculum?

If you want the best type of education for your children then ART must be included in your day to day curricular activities

When I say good art I am not talking about the standard traditional arts and crafts that is done in so many preschool and kindergarten classes all over the world. That may be something you do with your kids on a spur of the moment thought when a Holiday is coming up, or you need to make something for Grandma.

But that's not what I'm talking about.

Nope, you left that. You left that along with the traditional world of education because you wanted something better for your kids, something that they cant get in most traditional classes with upwards of 20 kids …..

You probably spend quite a bit of time looking for curriculum on line for your homeschooling curriculum and that's great because you get to choose what and how your kids will be learning.

You do not even realize how necessary and valuable it is for your kids to make sure that there is a solid art program being integrated with the rest of your homeschooling curriculum.

Many parents have some kind of vague ideas about why we give our kids art and some of its benefits.

Oftentimes traditional preschool teachers have just as vague ideas and below are some of the reasons I've heard from some traditional educators, preschool teachers as to why they give their students arts and crafts

  1. They need the children to remember their lessons and figure that an art project will help them do that
  2. They want them to learn to follow directions so they give them step by step directions on how to follow cookie cutter art projects
  3. They need to fill up time in the day, so what better way than an art project
  4. They claim that this is what the Mothers want

So tell me Moms, you are some of the mothers they are talking about (well maybe you're not actually really not since your kids are being schooled) but is this really what you want?

Do you want your kids to follow cookie cutter instructions that turn them into little robots for them to make projects that look exactly like everyone elses?

No! I did not think so.

But I do think that you may not know any alternatives and in working so hard trying to put together some good homeschooling curriculum for your children sometimes art gets lost in the shuffle and that's too bad.

That's too bad because art gives adds such depth to any curriculum that it would be a crying shame when you have the opportunity at home to give such great activities to have your children lose out on these experiences.

Art is not only fun, it's lifesaving and life building and I would like to share with you 5 reasons for you to include really good art into your homeschooling curriculum

  1. Art helps build physical coordination. Art is good for both gross motor coordination and fine motor coordination. Gross motor coordination, the development of large muscle is not only helped by things like ball playing and beam balancing but young children also use their arms during art with wide sweeping movements ans they paint and draw that help build those large muscle. Of course fine motor coordination is better understood as benefit ted from art .. Cutting, gluing, painting, drawing. Your child's small fingers are developing each time they use these art tools
  2. Emotional development – There is no question that art can help a child through many difficult emotional experiences. If a child is jealous of a new baby sibling, she or he can pound on some clay and color furiously instead of pounding on the baby herself. Children also end to use art to work through issues that bother them such as a death in the family, a fire or other disturbing event. (I once taught little girl who had a fire in her home and for weeks that's all she talked and drew and painted about until she calmed down.)
  3. Intellectual development (often known as cognitive development). Children learn to make sense of their world as they use art to count, classify, sort, make their own decisions and learn to follow directions without doing cookie cutter art.
  4. Creativity … Of course children's creativity takes a flying leap if they are allowed to do art that allows them to create at their own level, which allows them to be creative in more ways than one
  5. Integrating curriculum And last but not least art in a home school curriculum can help integrate the curriculum and help them learn. Children learn best through their senses and the more art is integrated with the homeschooling curriculum the more their learning will stay with them.

Vacations Are Fun, The Traveling With Kids Is Not!

Vacations are a time to remember. Years after a holiday we remember the merirement that we had enjoyed during a particular vacation. Although the holiday is memorable, traveling to the selected destination is probably the most tiresome part of the package. The process becomes even more tedious if you are traveling with kids.

Their low attention span and impatience is the primary reason why they get over excited wherever the destination is grandma's place or Hawaii. Not an hour passages by when parents hear the endless chime of 'when do we get there?'

Making these long car rides or a trip in the airplane is not as difficult as it may seem to a harassed parent. A wee bit of planning in advance to keep your young tykes in control will see you a long way. A variety of games will keep them engaged and divert their minds away from the long wearisome travel.

If you have not come across some games which are apt for travel time then here are a few. For bumpy car rides where children can not indulge in board games try 'spot the letter of the alphabet'. The game involves reading road signs or billboards and spotting the letters of the alphabet in the sequence. So if you come across 'Abacus building systems', the letters A, B, C, D and E are found.

In the next billboard they should look for F. This game is suitable to be played alone or with a sibling. Create a competition between two children by allotting one side of the road to each and see who reaches the end of the alphabet first.

Another extremely simple and interesting game which can be played while traveling on the freeway is 'license plates'. The objective of the game is to identify vehicles from different states using their license plates. Keep them busy by telling them to keep going till they see plates from all 50 states.

The tussle of managing a child on the airplane can be more embarrassing than a car drive. With a hollering baby you are sure to get dirty glances from the scores of passengers traveling on board. Coping with toddlers on a plane is easier since the journey is much smoother than a car ride and drop down trays can be used to play board games

If traveling with an infant, then make sure that your little one is comfortable to ensure a peaceful flight. Try and time your babies sleep to coincide with the flight timings. Feed your baby during take off and landing to reduce discomfort in the ears.

Planning activities specifically suited for travel will help you recall the vacation with fondness and visions of the harrowing time you had not cross your eyes every time you look back.